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DIGITAL CULTURE: A CASE STUDY BASED ON BENCHMARKING

Goal: Discover, through benchmarking, the main practices of companies that have gone or are going through a process of digital transformation, focusing mainly on changes in organizational culture and adoption of a digital culture in the healthcare sector..

Abstract: Digital innovation has been identified as one of the main resources to solve some problems in the healthcare sector. Researchers have observed resistance to implementations in this sector, but they usually do not consider aspects such as organizational culture in their research. This work aims to understand the level of influence of the organizational culture in the processes of digital transformation, listing the main practices of companies that have been successful in this process.

Keywords: Digital culture, digital transformation, innovation, benchmarking, healthcare, frameworks