Ana Carolina Bertassini
PhD Student

A Roadmap for Circular Organizational Culture transition: application in a product-as-a-service business model

Goal: Proposition of a roadmap to facilitate the organizational culture change to implement the circular business model product-as-a-service, to leverage the circular economy development.

Abstract: Circular Economy (CE) represents a new emerging concept and a new business ecosystem trend, aiming to transform the current economic model to a more resilient one. The transition towards CE requires complex and dynamic changes in the business strategy, business model, product/service, processes, competences, organizational culture, and mindset. Thus, the aim of this research is to propose a roadmap to drive the organizational culture change to implement the business model product-as-a-service, to leverage the CE transition. We will mainly apply a systematic literature review and case studies in Germany and in Brazil. With this research we seek to spread new knowledge in CE and Change Management field, enrich the academy and literature with new discussions and useful tools, and leverage the transition of organizations toward a circular organizational culture.

Keywords: Circular Economy, Product-as-a-Service, Change Management, Organizational Culture, Organizational Values. Organizational Mindset.

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