M.Sc. Luana Coelho de Morais

Luana is Research Associate (PhD) at the University of São Paulo (USP. It’s also Researcher at the University of São Paulo in the group of Change and Innovation Management, since January 2019. Adjunct professors at the Federal University of Viçosa Campus Rio Paranaíba (UFV-CRP), from August 2021 to July 2023. Luana has a Master’s degree in Industrial Engineering.

Luana is dedicated full time to research activities 

Responsibilities: Development of the research project: “Proposal for a change management model for guiding diversity, equity and inclusion (DEI) and sense belonging in organizations”; Collaboration in the research group and industry projects whose manager are Professor Mateus Gerolamo; Development of administrative activities related to the research group management; Supervision of junior researchers and bachelor conclusion monographies.

Consulting Hours: by appointment

Areas of interest: Change Management; Diversity, Equity and Inclusion (DEI); Innovation Management; Organizational Transformation; Organizational culture; Digital Transformation

e-mail: luanacoelho@usp.br or luanacoelho@live.com

Current work (PhD):

Title: Proposal for a change management model for guiding diversity, equity and inclusion (DEI) and sense belonging in organizations

Theme: Change Management and Diversity 

Previous work (Master):

Title: A digital culture assessment tool proposal: application in the health sector

Theme:  Digital transformation and Organization culture

Abstract: Digital innovation has been identified as one of the main resources to remedy existing deficiencies in the healthcare sector due to the efficiency in the exchange of information, the best use of data and the automation of processes. However, researchers observed resistance to the implementation of digital technologies in this sector and have focused their studies on understanding aspects that lead to resistance, but without taking into account some essential aspects that support corporations, such as organizational culture. In the scientific literature, there are no instruments for evaluating digital organizational culture to measure how digital an organization’s culture is or whether its culture has the readiness necessary to develop digital transformation projects. The present study proposes an instrument for evaluating the digital organizational culture. An exploratory literature review was carried out to identify the instruments of analysis of digital culture available. A Systematic Literature Review (SLR) to assess which aspects of digital culture has been conducted. The literature review gave rise to a preliminary version of a digital culture assessment questionnaire that was applied to two organizations in the health sector to collect feedback from respondents regarding the understanding of the questions and the length of the form. The proposed instrument has 33 questions classified in eight building blocks of digital culture: Vision, Internal Environment, People, Innovation, Technology, Resources, Stakeholders, and Ethics. This proposal could help professionals from different areas to implement digital solutions, since it will address aspects inherent to organizational culture. For the scientific community, this research will enhance studies focused on digital transformation with the proposal of an instrument that could be explored and validated in future research. Future research could consider the application of the instrument on a large scale, to carry out statistical analysis that prove it reliability and validity.

Keywords: Digital culture; Digital transformation; Healthcare; Organization culture

Link of PDF: https://www.teses.usp.br/teses/disponiveis/18/18156/tde-14062021-163608/pt-br.php

ACADEMIC CURRICULUM  (LATTES): http://lattes.cnpq.br/0393536121420283
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