Pedro Ernesto Paro
PhD Student

Humanized Companies: measuring business success from a multi-stakeholders’ perspective

Goal: Elevate humanity through business

Abstract: Pedro is the founder of two spin-offs of our research group: Trustin in 2016 and Humanizadas in 2020 (“Humanized”). Humanizadas is an impact startup, that has the potential to have an exponential impact in the business world – currently, 3,200 companies are listed in its Brazilian database, and 7,500 companies in the USA base.

Keywords: Stakeholders Management; Humanized Companies; Conscious Capitalism; B Corp; Culture; Purpose.

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