Applicant for PhD
Innovation Culture Evaluation in Brazilian Organizations
Develop a pool of instruments for assessing organizational culture to improve the innovation capacity in Brazilian organizations; Identify potential gaps related to innovation culture, contextualizing them in traditional and new economy aspects.
Innovation culture is a determinant aspect to bring companies to the business’ new concept level. From the idea to the applied product there is a pathway absolutely connected to the ability to convey the right point to the market. From this instance, it is necessary to structure the best practices related to innovation culture, building innovative tools to support it, achieving the operacional excellence.
Innovation Culture; Innovative Tools; Business Innovation