Nubia

Nubia is Associate Professor at the University of São Paulo (USP), the best university in Latin America. He graduated in Production Engineering in 2000 from the São Carlos School Engineering (EESC-USP), where he completed his master’s (2003) and doctorate (2007) in Production Engineering on the topics of Improvement Management and Organizational Change, and Performance Management in Regional Small and Medium Business Cooperation Networks (SMEs). Between 2006 and 2007 he completed a sandwich doctorate at th e Berlin Institute ofTechnology (TUB).

Nubia is dedicated full time to research activities 

Responsabilities: in addition to the development of your thesis, you also assist in the activities of research groups and participate in monitoring.
Consulting Hours: by appointment only or from Monday to Friday – 08am to 5pm (Brazilian Time).

Areas of interest: circular economy, agriculture and innovation

e-mail: nubia@usp.br

Current work (PhD):

A Roadmap for Circular Organizational Culture transition: application in a product-as-a-service business model

Theme: circular economy

Goal: Proposition of a roadmap to facilitate the organizational culture change to implement the circular business model product-as-a-service, to leverage the circular economy development.

Abstract: Circular Economy (CE) represents a new emerging concept and a new business ecosystem trend, aiming to transform the current economic model to a more resilient one. The transition towards CE requires complex and dynamic changes in the business strategy, business model, product/service, processes, competences, organizational culture, and mindset. Thus, the aim of this research is to propose a roadmap to drive the organizational culture change to implement the business model product-as-a-service, to leverage the CE transition. We will mainly apply a systematic literature review and case studies in Germany and in Brazil. With this research we seek to spread new knowledge in CE and Change Management field, enrich the academy and literature with new discussions and useful tools, and leverage the transition of organizations toward a circular organizational culture.

Keywords: Circular Economy, Product-as-a-Service, Change Management, Organizational Culture, Organizational Values. Organizational Mindset.

Website: www.website.com.br

Previous work (Master):

A Roadmap for Circular Organizational Culture transition: application in a product-as-a-service business model

Theme: circular economy

Goal: Proposition of a roadmap to facilitate the organizational culture change to implement the circular business model product-as-a-service, to leverage the circular economy development.

Abstract: Circular Economy (CE) represents a new emerging concept and a new business ecosystem trend, aiming to transform the current economic model to a more resilient one. The transition towards CE requires complex and dynamic changes in the business strategy, business model, product/service, processes, competences, organizational culture, and mindset. Thus, the aim of this research is to propose a roadmap to drive the organizational culture change to implement the business model product-as-a-service, to leverage the CE transition. We will mainly apply a systematic literature review and case studies in Germany and in Brazil. With this research we seek to spread new knowledge in CE and Change Management field, enrich the academy and literature with new discussions and useful tools, and leverage the transition of organizations toward a circular organizational culture.

Keywords: Circular Economy, Product-as-a-Service, Change Management, Organizational Culture, Organizational Values. Organizational Mindset.

Website: www.website.com.br

Link of PDF: www.website.com.br

ORCID:  www.orcid.com/12345
RESEARCHID:  www.researchid.com
ACADEMIC CURRICULUM  (LATTES): www.lattes.com.br/nubia
PROFESSIONAL ADDRESS: 
University of Sao Paulo - Campus of Sao Carlos
Av. Trab. São Carlense, 400 - Parque Arnold Schimidt, São Carlos - SP, 13566-590

Department of Production Engineering
Operations management laboratory (second floor)